Interesting stories behind Corporate Logos (Automobile Companies)
Toyota:
Toyota company was earlier called 'Toyoda' derived from the name of its founder.It was changed to Toyota because the number of strokes required to write it in Japanese is eight, which in Japan is a auspicious number, suggestive of increasing prosperity.
If carefully observed one can notice that all the letters of 'Toyota' are contained by the logo.
BMW:
The Bavarian Motor Works' logo contains blue and white color which are actually the colors of the Bavarian Flag.
One famous myth that fooled many generations is that "A German advertising agency in the 1920s produced an ad that showed the [BMW] roundel against the spinning propeller of an airplane to reflect the company's origins as an aircraft engine manufacturer which eventually turned into BMW's logo" but actually the logo has nothing to do with the propeller or company's origins [as said by Dave Buchko,company spokesman for BMW North America].
Ferrari:
Cavallino Rampante (Prancing Horse),the emblem of Ferrari is best known and it first appeared on airplanes flown by Italian pilot and hero of World War I,Francesco Baracca,who died before the end of war.In 1923 after a race,Enzo Ferrari met Francesco's parents where they suggested Ferrari to use their son's prancing horse badge on his race cars—both for good luck, and as an homage to Francesco. The yellow color background signifies official color of Modena,Italy,Enzo's home town.The horse's tail was redesigned to point upwards.The letters SF represent 'Scuderia Ferrari',the racing team of Ferrari.
Audi:
In 1909 August Horch left the company that bears his name and established another automobile company in Germany.But as a company in his name is already registered,he couldn't legally name it after himself.His surname (meaning 'listen' in German) when translated into Latin will become 'Audi'.So that's the story behind its name.
The four interlinked rings logo came into existance in 1932 which represent four companies Audi, DKW, Wanderer and, surprisingly, the original Horch.Those companies were in financial troubles and thus came together under the corporate banner of Auto Union.
Hey just a second, don't they look similar to Olympic rings?Yeh even the International Olympic Committee found/thought that.That's why in 1995 they sued Audi in International Trademark Court.
Audi is now fully owned subsidiary of Volkswagen.
Lamborgini:
The raging bull of lamborgini was insprired from Taurus,the bull zodiac sign of the company's founder (Ferruccio Lamborghini).Also he was a fan of Spanish Bull fighting.That's why most of the car models were named after Spanish Bull breeds.
Some stories say that Mr. Lamborghini purposefully copied the Ferrari shield and then reversed the company's yellow and black colors to prod the ego of Enzo Ferrari.
The company is now subsidiary of Audi,which inturn is subsidiary of Volkswagen.
Porsche:
Porsche's company logo was designed based on the coat of arms of Free People's State of Württemberg.It is used to be part of former Weimar Germany, which had Stuttgart as its capital.
Porshe is responsible for Volkswagen beetle,the most successful car of all time.Now Porshe is now owned by Porshe and Volkswagen together.
Volvo:
Volvo logo of ring with an arrow pointing to the top right used to signify the planet,Mars in Roman Empire.In Sweden(the home country of Volvo) this symbol was used to signify their then supirior iron processing industry.
The diagonal streak across the grille (in blue color) was originally only a mounting point for the badge, but now it has become integral part of the iron symbol. [as said by Daniel Johnston, Product Communications Manager at Volvo Cars North America]
Mercedes:
The three pointed star signifies elements air,water and land.The star first appeared in a personal letter written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler.He used it to mark the location of his family's new home in the town of Deutz, Germany. Later his sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.
There's a story behind the silver color of the logo.In 1934,during very first grand prix,one of the mercedes benz's cars exceeded the eligible weight.So the night before the race the offcials spent polishing offthe paint to reduce weight.The car finally reached its raw silver color and thus shined while running on track.It was termed as 'silver arrow'.So to mark this event the logo is still produced in silver color.
Ford:
Henry Ford in search for unique logo asked his old friend,Harold Willis,who worked in printing industry.His friend made the logo with rarely used typeface which became the font of logo that still appears on its cars.
Aston martin:
The wings concept was borrowed from the logo of the Bentley cars. Basically, these wings were supposed to represent speed which Aston Martin cars are known for.
Rolls Royce:
Rolls Royce's second iconic emblem, the Spirit of Ecstasy hood ornament, is linked to a tragic tale.The model for the emblem was Miss Eleanor Thornton, the personal secretary of John Scott Montagu,friend of company co-founder Charles Stewart Rolls. In 1915, Miss Thornton died at sea while traveling to India.
Toyota company was earlier called 'Toyoda' derived from the name of its founder.It was changed to Toyota because the number of strokes required to write it in Japanese is eight, which in Japan is a auspicious number, suggestive of increasing prosperity.
If carefully observed one can notice that all the letters of 'Toyota' are contained by the logo.
BMW:
The Bavarian Motor Works' logo contains blue and white color which are actually the colors of the Bavarian Flag.
One famous myth that fooled many generations is that "A German advertising agency in the 1920s produced an ad that showed the [BMW] roundel against the spinning propeller of an airplane to reflect the company's origins as an aircraft engine manufacturer which eventually turned into BMW's logo" but actually the logo has nothing to do with the propeller or company's origins [as said by Dave Buchko,company spokesman for BMW North America].
Ferrari:
Cavallino Rampante (Prancing Horse),the emblem of Ferrari is best known and it first appeared on airplanes flown by Italian pilot and hero of World War I,Francesco Baracca,who died before the end of war.In 1923 after a race,Enzo Ferrari met Francesco's parents where they suggested Ferrari to use their son's prancing horse badge on his race cars—both for good luck, and as an homage to Francesco. The yellow color background signifies official color of Modena,Italy,Enzo's home town.The horse's tail was redesigned to point upwards.The letters SF represent 'Scuderia Ferrari',the racing team of Ferrari.
Audi:
In 1909 August Horch left the company that bears his name and established another automobile company in Germany.But as a company in his name is already registered,he couldn't legally name it after himself.His surname (meaning 'listen' in German) when translated into Latin will become 'Audi'.So that's the story behind its name.
The four interlinked rings logo came into existance in 1932 which represent four companies Audi, DKW, Wanderer and, surprisingly, the original Horch.Those companies were in financial troubles and thus came together under the corporate banner of Auto Union.
Hey just a second, don't they look similar to Olympic rings?Yeh even the International Olympic Committee found/thought that.That's why in 1995 they sued Audi in International Trademark Court.
Audi is now fully owned subsidiary of Volkswagen.
Lamborgini:
The raging bull of lamborgini was insprired from Taurus,the bull zodiac sign of the company's founder (Ferruccio Lamborghini).Also he was a fan of Spanish Bull fighting.That's why most of the car models were named after Spanish Bull breeds.
Some stories say that Mr. Lamborghini purposefully copied the Ferrari shield and then reversed the company's yellow and black colors to prod the ego of Enzo Ferrari.
The company is now subsidiary of Audi,which inturn is subsidiary of Volkswagen.
Porsche:
Porsche's company logo was designed based on the coat of arms of Free People's State of Württemberg.It is used to be part of former Weimar Germany, which had Stuttgart as its capital.
Porshe is responsible for Volkswagen beetle,the most successful car of all time.Now Porshe is now owned by Porshe and Volkswagen together.
Volvo:
Volvo logo of ring with an arrow pointing to the top right used to signify the planet,Mars in Roman Empire.In Sweden(the home country of Volvo) this symbol was used to signify their then supirior iron processing industry.
The diagonal streak across the grille (in blue color) was originally only a mounting point for the badge, but now it has become integral part of the iron symbol. [as said by Daniel Johnston, Product Communications Manager at Volvo Cars North America]
Mercedes:
The three pointed star signifies elements air,water and land.The star first appeared in a personal letter written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler.He used it to mark the location of his family's new home in the town of Deutz, Germany. Later his sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.
There's a story behind the silver color of the logo.In 1934,during very first grand prix,one of the mercedes benz's cars exceeded the eligible weight.So the night before the race the offcials spent polishing offthe paint to reduce weight.The car finally reached its raw silver color and thus shined while running on track.It was termed as 'silver arrow'.So to mark this event the logo is still produced in silver color.
Ford:
Henry Ford in search for unique logo asked his old friend,Harold Willis,who worked in printing industry.His friend made the logo with rarely used typeface which became the font of logo that still appears on its cars.
Aston martin:
The wings concept was borrowed from the logo of the Bentley cars. Basically, these wings were supposed to represent speed which Aston Martin cars are known for.
Rolls Royce:
Rolls Royce's second iconic emblem, the Spirit of Ecstasy hood ornament, is linked to a tragic tale.The model for the emblem was Miss Eleanor Thornton, the personal secretary of John Scott Montagu,friend of company co-founder Charles Stewart Rolls. In 1915, Miss Thornton died at sea while traveling to India.
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